The world's largest trend forecaster for the fashion industry is set to launch in the home and interiors industry. WGSN-homebuildlife.com will help businesses understand motivations behind home-related spending and provide imagery, color direction, and downloadable product designs they can reference to prepare for future seasons.
"We provide the right tools to enable retailers, designers, and manufacturers across all disciplines to develop successful collections season after season, year after year. And now it's time to turn our attention seriously to the home world with visionary intelligence to the global interiors industry," said Susanna Kempe, CEO of WGSN, and Chief Marketing Officer of Emap.
A key part of HBL is the homebuildlife Advisory Forum, a circle of individuals whose common goal is to influence the home and interiors industry towards visionary decision-making. They examine pressing social issues including environmental and human concerns, the state of home-related design and commerce, as well as their intuitions on future changes.
The advisory forum for homebuildlife includes the following industry professionals:
Vera Vandenbosch, director of marketing, ABC Carpet & Home
Max Lamb, British product designer
Sherri Donghia, former creative director, Donghia Textiles
Fionnuala Johnston, design manager, European home center chain B&Q
Alexandra Ronmark, design head manager, Zara Home
Anna Pretty, consultant director, Zara Home
Paul Finch, program director, the World Architecture Festival, and editorial director of the Architects’ Journal and Architectural Review
Gregory Dunlop, international director for global projects, Grohe premium facet and fixtures manufacturer
Lisa White, former editor of View on Colour, INview and Bloom magazines and consultant in the field of horticulture
Graham Hollick, a consultant specializing in art direction, creative consultancy, design and trend prediction
Kate Loudoun-Shand and Jerry Sacher, co-founders of Ny-Lon, a diverse design practice that provides design and product development services for the retailers around the world
Doug Rozenboom, vo creative & design, home and seasonal hardlines, Walmart
Out of the Forum's explorations, the organization expects that a roadmap for meeting future consumer needs will emerge.