| Aug 26, 2014 |
EAL to debut printed guide and designer tours at High Point
By Staff

Editor at Large is shaking things up this fall at High Point Market (October 18-23), presenting the first-ever printed edition of its Essential Guide to High Point Market, a multi-page tabloid-size newspaper highlighting everything from design events and product introductions to Editor at Large’s newly introduced designer-led tours.

The Essential Guide to High Point Market will offer a comprehensive look at more than 80 interior design events happening throughout Market. Designed to be the definitive Market resource for interior designers, the Guide will provide tips on navigating High Point and will include a list of market veterans' favorite resources.

“The last few markets, we saw designers carrying stapled print-outs of our online Guide and realized there was a tremendous need for this information,” said Editor at Large President Julia Noran Johnston.

For the upcoming Fall High Point Market, Editor at Large will print and distribute 5,000 copies of the Guide at targeted locations throughout Market. Additionally, an electronic version of the Guide will be available for download at Editoratlarge.com, emailed to more than 25,000 design and industry professionals and promoted via its social media platforms which reach 100,000+ professionals and enthusiasts.

“Interior designers make up an increasingly significant portion of Market-goers and more brands are catering to them than ever before,” said Johnston.

According to the High Point Market Authority, approximately 10,000 interior designers registered and attended the Spring 2014 Market.

In addition to fulfilling a need for a printed, portable event guide, Editor at Large sees an opportunity for curated Designer Tours. With more than 180 buildings, 2,000+ exhibitors, 12 million square feet of showroom space, and tens of thousands of new product introductions at each Market, the tours will help new and returning Market-goers navigate the abundance of design destinations and attractions at Market, and discover less obvious shopping venues. These tours will take designers to unique and lesser-known destinations both on and off the beaten path, as well as furniture and upholstery workrooms such as Edward Ferrell + Lewis Mittman and Baker, giving visitors a first-hand look at how top-quality pieces are made in the furniture capital of the world.

Designer Tour Guides Lisa Mende, Jennifer Flanders and Jason Oliver Nixon

Interior designers and veteran market-goers Lisa Mende, Jennifer Flanders and Jason Oliver Nixon will lead the tours, which will take place twice a day (in the mornings and afternoons) the first three days of Market. Each tour will include a meal and private transportation to the various stops on the tour.

Editor at Large welcomes all High Point exhibitors to submit their Fall 2014 High Point events for complimentary listing. The deadline for submitting content and securing ad space in the Guide is Wednesday, September 3. For more information, please contact Kate Jerde at kjerde@editoratlarge.com or 212.904.1040.

To register for a Designer Tour at High Point Market, click here.

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.