Traditional Home announced it will debut the spring issue of TRADhome the week of April 17. TRADhomemag.com launched its premiere issue in the spring of 2011. Guest edited by the editors of Lonnymag.com, it was created to capture a new “evolved traditional” design aesthetic and succeeded in generating more than 25 million page views and 140,000 unique visitors at launch.
Like the inaugural issue, the TRADhome Spring Issue 2012 will showcase Traditional Home’s “hot list” of New Trad interior designers, the rising stars of the design world. However, this time the editors will select the New Trads with the help of design bloggers, and specifically by challenging bloggers to an exclusive “10 days to 10 New Trads” challenge.
“Design community bloggers are integral to helping us identify emerging designers who are creating interesting, impactful environments,” said Ann Maine, Editor in Chief, Traditional Home. “For the next iteration of TRADhome, we’re asking design bloggers to join us in creating a fresh, inspirational showcase that mirrors the unique personality of TRADhomemag.”
The “10 Days to 10 New Trads” Challenge commenced on Wednesday, January 11th when a video e-blast, featuring notable New Trad designers from 2010 and 2011, was shared with over 400 design bloggers and served as an open call for designer entries. These bloggers then have just 10 days (Jan 12th – Jan 21rd) to submit projects designed by their own favorite up-and-coming designers for editorial consideration. Ten of the design submissions will be selected by the editorial team to be featured in TRADhomemag, as well as the May print issue of Traditional Home, and the designers behind these projects will be anointed the 2012 New Trads.
In addition, the design bloggers that “nominated” the winning designers and their projects will also play a key role in making the digital magazine unique. Each will be invited to serve as a “guest editor” of TRADhomemag and work on the profile of the New Trad they submitted. They’ll receive a byline as well as a contributing editorial fee for their work, not to mention tremendous exposure for their own blog.
“In short, we are offering up an opportunity for bloggers, whom we respect so highly, to become contributing editors to one of the country’s most highly respected shelter titles,” said Maine. “These creative, articulate journalists were huge proponents of the premiere issue of TRADhomemag in Spring 2011 and contributed tremendously to its buzz and success. We are such fans of the street-smart approach that bloggers take to embracing design and are excited to organically integrate their voices in our next issue. “
Traditional Home Publisher Beth Brenner said, “For Traditional Home, the bloggers allow us to further broaden our own sphere of design influence across the country. We currently have a network of regional editors in more than 20 cities, and this project will take us into nearly every design-loving household in the U.S. As with our first issue, TRADhomemag will appeal both to our current contingent of loyal readers as well as “next generation” design enthusiasts who may not read print magazines at all.”