industry insider | Sep 14, 2016 |
Dempsey & Carroll and Hendrick’s Gin partner on stationery
Boh staff
By Staff

Dempsey & Carroll has released a custom line of cocktail-inspired pieces for Hendrick’s Gin—including coasters, correspondence cards, bottle hangtags and a calendar—that draw inspiration from the gin's floral aromas and vintage aesthetic. 

by Dempsey & Carroll

How did the collaboration come about? The gin brand, known for its small-batch production and use of botanicals, makes a fitting partner for the stationery engravers: “Hendrick’s Gin’s commitment to craftsmanship and handmade product made the brand a natural partner for Dempsey & Carroll. In an age dominated by technology and mass production, our two companies use techniques which have remained virtually unchanged for centuries to create small batches and limited runs of our respective products,” explains Lauren Marrus, CEO of Dempsey & Carroll.

“Hendrick’s Gin has done an amazing job highlighting their process and ingredients as part of their brand personality,” said Marrus. “We think this collaboration reflects this aesthetic in each piece and in the small details, such as the cucumber design on the card border. We think it’s really fun, and we love it!”

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