"CB2 is proud to support The Trevor Project in their work with the lesbian, gay, bisexual, transgender and questioning community," stated Marta Calle, Director of CB2. "The Trevor Project is a very important organization and we are passionate about their cause to save young lives."
The corporate partnership supports the charity's mission of providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning (LGBTQ) youth.
CB2 will kick-off the partnership on Thursday, June 16th with an in-store shopping event at the CB2 Soho store. The store will also donate five percent of the evening's event sales to charity, followed by a weekend of charitable shopping June 25 - June 26 within all online, catalog and all nine CB2 brick-and-mortar locations.
"As a national corporate partner of The Trevor Project, CB2 is a leader in good corporate citizenship," said David McFarland, Interim Executive Director and CEO of The Trevor Project. "For their psychological well-being, youth need to know that they are accepted for who they are, regardless of gender identity or sexual orientation. CB2 supports those ideals."
The Trevor Project was founded in August 1998 by the creators of the Academy Award®-winning short film, "Trevor," when this story about an LGBTQ teen who attempts suicide began airing on HBO. The U.S. Department of Health and Human Services has appointed The Trevor Project to a leadership role in the National Action Alliance for Suicide Prevention, and the organization is a lead resource for the White House initiative, StopBullying.gov.
For more information about the CB2 / Trevor Project partnership, click here.
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