Why Can’t My Clients Make a Decision? Time-tested Techniques to Save Clients From Decision Fatigue
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Instructor Rebecca West, May 1, 2024; 1:00 p.m.–3:00 p.m. EST. Online
May 1, 2024 1:00 p.m.–3:00 p.m. EST

Learn how to guide your clients through the maze of design decisions with interior designer and efficiency expert Rebecca West. Informed by 15 years of experience running a flat-fee residential design business that prioritized efficiency, practicality and client empowerment, West teaches valuable skills for helping clients make decisions with ease and confidence—and then stick to them! 

In this engaging webinar you’ll learn three of West’s time-tested decision-making techniques, plus a few of her favorite mini tactics too. Armed with these skills, you’ll not only be able to protect your clients from design overwhelm and decision fatigue but also keep your projects on schedule. By the conclusion of the course you’ll have: an understanding of the importance of clearly defining your client’s aesthetic goals (bolstered by West’s advice for getting that information out of clients with ease); the essential presentation method of “strategic grouping”; and skills for describing choices based on desired outcomes. 

In this workshop, attendees will learn:

- The importance of clearly defining aesthetic goals using visual homework
- The art of grouping options to provide context and ease decision-making
- Techniques for describing the outcome of design choices to empower clients

After this workshop, attendees will have:

- Strategies to help their clients make quicker, more confident decisions
- Steps to prevent decision fatigue and design overwhelm
- Skills to empower clients to take ownership of their design choices through informed decision-guiding

Additional Information:

This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

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Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.

Based on 15 years of experience offering flat-fee, design-only services through her interior design firm Seriously Happy Homes, business coach Rebecca West teaches residential interior designers how to establish clear client expectations, set beautiful business boundaries and help clients make quick, confident decisions. She coaches clients worldwide from a tiny apartment in Paris. Off the clock, she can’t resist a costume party or cat video and loves zombie movies and magical realism novels.