As methods of marketing continue to evolve at a breakneck pace, understanding and implementing search engine optimization is absolutely essential to the growth of your business. But the specter of tech can intimidate even the most savvy design pros, stopping them in their digital tracks. That’s why BOH has tapped SEO expert Maggie Swift to demystify this crucial tool. During her comprehensive workshop, she’ll present practical strategies to effectively optimize websites through targeted keyword research, local SEO and other techniques that increase online visibility, attract ideal clients and promote specialized services. Plus, she’ll share real-world case studies that demonstrate how to leverage SEO to drive significant ROI. To finally make search work for your firm, don’t miss it.
In this class, attendees will learn:
- What SEO is and why it’s essential for standing out in the competitive design industry
- How to use SEO to attract high-value clients through enhanced online visibility
- How to use tools like Google Analytics to track SEO performance, understand client behavior and make smarter marketing decisions that support business goals
- How to seamlessly integrate SEO into a broader marketing plan to enhance both visibility and revenue
After this class, attendees will have:
- A solid understanding of how SEO impacts your online presence
- How to use SEO to grow revenue, boost visibility and carve out a niche in a crowded marketplace
- Actionable strategies—like keyword targeting and local SEO—to attract your ideal clients
- A road map for seamlessly aligning SEO with branding, content creation and other marketing efforts
Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.
BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.
Maggie Swift, co-founder and CEO of Unframed Digital, leads the only SEO agency dedicated exclusively to the architecture and interior design industries. Drawing on over a decade of experience, she delivers measurable growth through tailored digital strategies. Clients including Rocky Mountain Hardware and Engel & Völkers rely on her expertise to enhance their digital presence. A sought-after speaker and workshop leader, Swift helps brands thrive in competitive markets, managing over $3 million in annual SEO click value. Her lifelong passion for design drives her commitment to supporting businesses and craftspeople in the built environment.
