Consistent leads are crucial to growing your business, but where do they come from? Flashy marketing campaigns can have the opposite effect, alienating potential customers. But quiet power plays compound over time. In this workshop, business strategist Porsche Williams shares how your design firm can build reliable pipelines through a combination of thoughtful partnerships, intentional follow‑ups and small trust‑building actions that feel human, not hard-salesy. She’ll explore how to nurture the right relationships, implement a respectful follow‑up rhythm that keeps opportunities warm, and use strategic trust accelerators like feedback loops and gifting to turn prospects into clients and one-time partners into long‑term allies. The strategies are practical, relationship‑first and targeted to work in under an hour a week.
In this class, you will learn:
- How to identify and prioritize 10 high‑leverage partners, such as builders, architects, realtors and more
- A three‑line outreach framework that earns replies without coming across as transactional
- The 10‑day follow‑up rhythm that balances persistence with respect
- The RADAR framework for tracking and maintaining pipeline health
By the end of class, you will have:
- A Relationship Mapping worksheet that you can use to identify key partners
- Practical language for what to say when reaching out to prospects
- Clarity on which KPIs matter most for pipeline health
- A simple, repeatable structure to build consistency into lead generation
Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.
BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.