The Designer’s Brand-Building Playbook: Transforming Your Business Into a Brand
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Instructor Ericka Saurit, June 21, 2023; 1:00 - 3:00 p.m. EST. Online
June 21, 2023 1:00 - 3:00 p.m. EST

The most successful designers know that it takes more than hard work and confidence to truly stand out in the hearts and minds of their clients (confirmed and potential!). Because they see themselves as brands, these designers aren’t even preoccupied by trying to compete with others in our industry. Their focus is on building more than just a business. Instead, they’re 
creating a whole new category for themselves as tastemakers, influencers and leaders. In this workshop, marketing expert Ericka Saurit provides the knowledge and tools necessary to transform your business into a strong and recognizable brand.

In this class, attendees will learn:

- Why the leaders in the home industry aren’t just designers, they’re brands 
- How you can become a brand too, by unpacking what others have done and following in their footsteps  
- Where to focus your marketing efforts for the maximum return on your time and financial investments 

After this class, attendees will have:

- The three most important strategies to focus on when building your brand
- A step-by-step guide to creating unforgettable brand narratives
- Templates for implementing brand messages across your website, Instagram and email campaigns

Additional Information:

This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!

Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.

Ericka Saurit has worked with interior design and marketing teams in the home industry for more than 20 years. As a global brand leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco, created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder and Procter & Gamble, and worked with top home companies in the U.S., Europe and Asia to develop impactful brand messaging and engagement campaigns. In 2020, she founded Saurit Creative to serve interior designers and home brands with storytelling and marketing strategies. A Southerner at heart and traveler by trade, she maintains residences in both High Point, North Carolina, and the South of France.