“True success is about working smarter, not harder.” You’ve heard the maxim before, but how do you actually do it? In this mindset-forward workshop that combines intuitive selling with strategic marketing, national sales training and business development expert Alison Mullins guides you through the process of visualizing your dream design client—and using data you already have to attract more of them. It’s all about identifying where your business has already had traction, then planning a repeatable strategy. Using a hands-on, target market mind-mapping exercise, you’ll build a visual blueprint for creating a sales pipeline that’s true to your brand identity. From uncovering the emotional elements of selling to articulating a compelling unique value proposition (UVP), this session is tailored to align mindset with action—and turn insights into income for designers ready to elevate their client base.

In this class, attendees will learn:
- Use existing client data to identify new sales opportunities
- Build a personalized target market mind-map
- Clarify your ideal client and where to find them
- Align brand messaging with long-term sales goals 

After this class, attendees will have:
- A completed target market mind-map to guide sales and marketing efforts
- A clear understanding of how to create an aligned sales pipeline
- A refreshed brand language that reflects your value and attracts the right clients
- A strategy for attracting more of the work you want, not just what comes your way 

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.