Social Storytelling: Decoding the Instagram Enigma
Ericka saurit 22
Instructor Ericka Saurit, July 10, 2024; 1:00 - 3:00 p.m. EST. Online
July 10, 2024 1:00 - 3:00 p.m. EST

For interior designers and home brands, Instagram remains the pivotal platform for enhancing visibility, engaging with your audience and generating new business opportunities. But in today’s social landscape, posting photos on the platform is just the beginning. Learning to master it as a storytelling medium that complements your broader marketing strategy? That’s the way to truly maximize Instagram’s potential. In this workshop, brand marketing strategist Ericka Saurit shares approaches for integrating Instagram effectively within your overall marketing plan and explains the nuances of the site’s evolving algorithms. 

In this class, attendees will learn:
- 5 essential marketing moves for 2024 (and beyond)
- How to decode the Instagram enigma
- How to multipurpose your content (and save time!)
- How to expand your reach and optimize your digital presence

After this class, attendees will have:
- A brand audit template
- Canva templates for creating quick Reels, Carousels and Stories
- Saurit’s Brand Discovery Workbook to guide you through content creation and social storytelling for your own brand

Additional Information:

This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!

Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.

Ericka Saurit has worked with interior design and marketing teams in the home industry for more than 20 years. As a global brand leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco; created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder and Procter & Gamble; and worked with top home companies in the United States, Europe and Asia to develop impactful brand messaging and engagement campaigns. In 2020, she founded Saurit Creative to serve interior designers and home brands with storytelling and marketing strategies. A Southerner at heart and traveler by trade, she maintains residences in both High Point, North Carolina, and the South of France.