Understanding your website data is no longer optional—it’s essential to making informed marketing decisions that actually drive growth. So if analytics feels like a foreign language, this course is for you. SEO expert Maggie Swift demystifies Google Analytics and demonstrates how designers can move beyond surface-level metrics to uncover insights that meaningfully impact visibility, leads and revenue. Sidestepping the common mistake of getting mired in technical minutiae, she’ll instead show you how to translate analytics into clear, actionable information you can immediately apply to your business. She’ll also explain how user behavior, traffic sources and conversion tracking function together to reveal what’s working, what’s not and where to focus next—so your marketing decisions are driven by facts, not speculation. To understand what the numbers are really telling you, connect performance data to concrete business goals, and navigate Google Analytics with confidence, don’t miss this opportunity.

In this class, attendees will learn how to:
- Navigate Google Analytics and identify the metrics that matter most
- Interpret user behavior and traffic sources to understand audience intent
- Track conversions and measure website performance against business goals
- Use data to inform SEO, content and marketing strategy decisions

After this class, attendees will have:
- A clear framework for reading and understanding website analytics
- The ability to identify opportunities for growth and optimization
- Confidence using data to guide marketing and SEO decisions
- Practical insights to improve website performance

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.