Whether it’s a book, a licensing collaboration or a digital series, the way a designer conveys their creativity separate from the design services they offer can be a powerful extension of their brand. Those expressions of your emotional and aesthetic signature are your intellectual property (IP), and understanding their value is one of the key differentiators that distinguishes a true leader in design. But how do you package your creative flashes into actual alternate revenue streams? Kim Kuhteubl, founder of Me By Design, is on hand with strategies to help you identify key players to turn your IP ideas into reality, plus a road map detailing how to execute them.
In this workshop, attendees will learn:
- What intellectual property is and why it’s important for design brands
- Unexpected examples of designer IP
- What your brand’s ideal IP categories are
- The top three things you should consider if you choose to license your work
- How to hire the best IP team for your brand
- A better understanding of the ethics behind IP
After this workshop, attendees will have:
- A clear understanding of IP and the categories you wish to pursue
- Strategies to get IP time on your calendar
- A clear road map outlining how to execute on your IP now
Additional Information:
This course is presented in partnership with ADAC as part of Get Down to Business Day programming. Tickets are free for interior designers.
Kim Kuhteubl is the founder of Me By Design, an idea boutique and visibility incubator for creative entrepreneurs. Kuhteubl has helped her international clientele develop their vision, voice, platform and legacy and get featured in leading shelter publications, digital outlets and on television across North America and internationally. She is also the author of Branding + Interior Design, a handbook for next-gen design leaders, and the host of Voice Lessons Podcast.
