Guerilla Marketing: How to Write a Scope of Work That Sells Itself
Cheryl kees clendenon
Instructor Cheryl Kees Clendenon, February 8, 2023; 1:00 - 3:00 p.m. EST. Online
February 8, 2023 1:00 - 3:00 p.m. EST

In the often genteel world of interiors, designers might shy away from guerilla marketing, with all the aggressive tactics it implies. But every interaction—including the very first correspondence you send out to secure the project—presents an opportunity to promote yourself and your firm. Cheryl Kees Clendenon, an industry expert with years of experience helping interior designers refine and market their brand, is here to teach you how to write a scope of work and fee proposal that both creates trust and helps advertise your business. Learn to frame project objectives and deliverables in a clear, concise manner so that you and your client agree on priorities from the outset, all while putting your firm’s best foot forward to earn a resounding “yes!”

In this class, attendees will learn how to:

- Educate the client on why you are the expert in the room 
- Identify specific actionable deliverables that define what you will—and won’t—do for the project
- Outline how you work with contractors and subs in the client’s best interest
- Facilitate signing of the contract or LOA based on the scope of work and fee proposal

After this class, attendees will have a:

- Breakdown of the most important components of the scope of work and fee proposal
- Better understanding of how to use the scope of work and fee proposal as a means of marketing
- Stronger grasp on how to position yourself for success from the earliest client conversation

Additional Information:

This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

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Cheryl Kees Clendenon is the lead dealmaker and designer at In Detail Interiors, a full-service design firm and retail shop in Pensacola, Florida, as well as a veteran industry business writer and founder of business coaching platforms Damn Good Designer and The Design Paradigm. A natural-born contrarian with a penchant for platform sandals, she particularly relates to clients who are square pegs in a world of round holes. The Dallas Arts Awards’ 2021 Design Studio of the Year and 2021 KBB Person of the Year are just two of the many honors she has received for her expertise.