In an era when algorithmic changes are reshaping the digital landscape, interior designers face an unprecedented crisis: how to reach, keep and grow an audience. As Patreon CEO Jack Conte revealed at SXSW 2024, platforms like TikTok have fundamentally changed how content reaches potential customers. Subscription-based follows are being replaced by “For You” algorithms, which prioritize engagement over creator-audience relationships. This shift has made it increasingly more challenging to maintain a connection with even the most dedicated followers, with many creators seeing their traffic drop by up to 80 percent overnight.

Through an exclusive case study, digital marketer Jen Smiga explores how three influential creators—Kyla Herbes of House of Hipsters, Ursula Carmona of Homemade by Carmona, and Sarah Gibson of Room for Tuesday—are fighting back by building what Conte calls “true fan” relationships. Their innovative approach includes creating a vetted, niche community platform that prioritizes deeper connections over mass reach; using AI-powered content analysis to identify opportunities; and forming strategic alliances to share resources and amplify one another’s work. Allowing designers to maintain creative freedom while building stronger, more meaningful connections with their audiences outside of traditional social platforms, it’s a model all designers can adopt. Learn how in this course so that your brand can rise above the ever-changing vagaries of algorithms. 

In this class, attendees will learn:
- Why traditional social media follow counts and websites may no longer translate to actual reach and engagement
- How to build and maintain direct relationships with your most valuable audience members 
- Strategies for forming powerful collaborative groups that can thrive despite algorithm changes

After this class, attendees will have:
- A framework for identifying and engaging “true fans” who will support your business for the long term
- Practical steps for creating your microcommunity of collaborative creators, friends and family
- Tools for developing sustainable revenue streams independent of social media algorithms

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!

Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.