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Rohl hosts Auth Lux Summit

Sep 14, 2017 | Dallas, TX

ROHL hosted its third Auth Lux Summit of the year in Dallas, where guests were treated to presentations on authentic luxury and the importance of original design. Greg Rohl, vice president of marketing at ROHL and ROHL Auth Lux Designer Guild member Denise McGaha of Denise McGaha Interiors were the hosts for the designers, architects, custom builders and industry professionals in attendance.

Panelists during the day’s presentations included Pam Danziger, luxury market researcher at Unity Marketing; Karen Marx, executive director of home furnishings and special projects for Elle Decor; Jason Artus, vice president of sales and marketing at Rutt HandCrafted Cabinetry; Juanita Galliford, kitchen design specialist at Thermador; and Colletta Conner, associate principal at ForrestPerkins.

Images by Kate Preston.

Presenters at the ROHL Auth Lux Summit in Dallas: Greg Rohl, Karen Marx, Denise McGaha, Pam Danziger, Juanita Galliford and Jason Artus

Denise McGaha welcomes guests to the ROHL Auth Lux Summit in Dallas.

The ROHL Auth Lux Summit in Dallas was held at D.E.C. on Dragon in the city’s design district.

Greg Rohl meets with guests prior to the start of the ROHL Auth Lux Summit.

Attendess at the ROHL Auth Lux Summit in Dallas included interior designers, custom builders, kitchen and bath showrooms, and industry insiders.

Each centerpiece featured a ROHL kitchen or bath faucet.

Luxury researcher Pam Danziger of Unity Marketing defines the phrase ‘authentic luxury’ and how it relates to brands.

Denise McGaha and Karen Marx

Greg Rohl moderates a discussion with Denise McGaha and Karen Marx on the topic of original design.

Denise McGaha and Karen Marx explain the importance of original design.

Jason Artus, vice president of sales and marketing for Rutt HandCrafted Cabinetry; Juanita Galliford, kitchen design specialist at Thermador; and Greg Rohl examine the authentic luxury kitchen.

Guests were treated to a rooftop lunch overlooking the city skyline.

Denise McGaha and Colletta Conner, associate principal at ForrestPerkins, discuss the opportunity for collaboration between residential and commercial interior designers when working on boutique hospitality projects.