GreenRow recently celebrated the launch of its collaboration with the New York Botanical Garden at its SoHo flagship store. The event welcomed media, influencers and friends of the brand for an evening of cocktails, light bites, and an immersive first look at the new collection of botanical-inspired home textiles, decor and accessories. Guests explored the designs while surrounded by lush floral installations inspired by the partnership—highlighting GreenRow’s commitment to bringing the majesty of nature into the home.
“This collection celebrates the beauty of the natural world and the timeless inspiration that gardens bring to the home,” said Jaimee Seabury, vice president of GreenRow. “Partnering with the New York Botanical Garden allowed us to draw from an incredible archive of botanical art and create pieces that feel both fresh and enduring. We were thrilled to share the collection with guests in our SoHo flagship and bring the collaboration to life in such an immersive way.”
The evening brought together many notable guests, among them Arianna Huffington, Agapi Stassinopoulos, and NYBG’s Charlie Nork, senior marketing administrative manager, and Christa Boeke, vice president of retail, e-commerce and brand licensing. In total, approximately 50 guests attended the celebration, which offered an engaging introduction to a collection rooted in nature, craftsmanship and timeless design.
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