Designer Lee Broom’s first furniture and lighting showroom in the U.S. has opened in SoHo, in a partnership with the CITE furniture showroom, following his four-week-long New York pop-up store, which debuted in May of this year. The company’s first permanent, branded space outside of London, the location spans 800 square feet and is designed by Broom himself, drawing influence from the London flagship.
“Our business in the U.S. has grown incredibly quickly over recent years,” says Broom. “New York has welcomed us with open arms and our Broom Off Broome pop-up earlier this year was so successful, we knew instantly that this was the right moment for us to open a permanent showroom here in New York.”
The new space includes the full collection of UL-listed lighting, furniture and accessories, with classics like the Crystal Bulb, Hanging Hoop Chair and Tube Light, as well as recently released pieces like the Crescent Light, Mini Crescent and Optical collections.
The next U.S. location for the brand will be a 400-square-foot space in downtown Los Angeles, planned to open by the end of the year within the new home store A+R.
