Sep 14, 2017 | Dallas, TX |
Rohl hosts Auth Lux Summit
Rohl hosts Auth Lux Summit

ROHL hosted its third Auth Lux Summit of the year in Dallas, where guests were treated to presentations on authentic luxury and the importance of original design. Greg Rohl, vice president of marketing at ROHL and ROHL Auth Lux Designer Guild member Denise McGaha of Denise McGaha Interiors were the hosts for the designers, architects, custom builders and industry professionals in attendance. 

Panelists during the day’s presentations included Pam Danziger, luxury market researcher at Unity Marketing; Karen Marx, executive director of home furnishings and special projects for Elle Decor; Jason Artus, vice president of sales and marketing at Rutt HandCrafted Cabinetry; Juanita Galliford, kitchen design specialist at Thermador; and Colletta Conner, associate principal at ForrestPerkins.

Images by Kate Preston. 

EVENT GALLERY
Presenters at the ROHL Auth Lux Summit in Dallas: Greg Rohl, Karen Marx, Denise McGaha, Pam Danziger, Juanita Galliford and Jason Artus
Presenters at the ROHL Auth Lux Summit in Dallas: Greg Rohl, Karen Marx, Denise McGaha, Pam Danziger, Juanita Galliford and Jason Artus
Presenters at the ROHL Auth Lux Summit in Dallas: Greg Rohl, Karen Marx, Denise McGaha, Pam Danziger, Juanita Galliford and Jason Artus
Greg Rohl meets with guests prior to the start of the ROHL Auth Lux Summit.
Greg Rohl meets with guests prior to the start of the ROHL Auth Lux Summit.
Greg Rohl meets with guests prior to the start of the ROHL Auth Lux Summit.
Luxury researcher Pam Danziger of Unity Marketing defines the phrase ‘authentic luxury’ and how it relates to brands.
Luxury researcher Pam Danziger of Unity Marketing defines the phrase ‘authentic luxury’ and how it relates to brands.
Luxury researcher Pam Danziger of Unity Marketing defines the phrase ‘authentic luxury’ and how it relates to brands.
Denise McGaha and Karen Marx explain the importance of original design.
Denise McGaha and Karen Marx explain the importance of original design.
Denise McGaha and Karen Marx explain the importance of original design.
Denise McGaha and Colletta Conner, associate principal at ForrestPerkins, discuss the opportunity for collaboration between residential and commercial interior designers when working on boutique hospitality projects.
Denise McGaha and Colletta Conner, associate principal at ForrestPerkins, discuss the opportunity for collaboration between residential and commercial interior designers when working on boutique hospitality projects.
Denise McGaha and Colletta Conner, associate principal at ForrestPerkins, discuss the opportunity for collaboration between residential and commercial interior designers when working on boutique hospitality projects.
Greg Rohl, Colletta Conner and Denise McGaha
Greg Rohl, Colletta Conner and Denise McGaha
Greg Rohl, Colletta Conner and Denise McGaha
Denise McGaha welcomes guests to the ROHL Auth Lux Summit in Dallas.
Denise McGaha welcomes guests to the ROHL Auth Lux Summit in Dallas.
Denise McGaha welcomes guests to the ROHL Auth Lux Summit in Dallas.
Attendess at the ROHL Auth Lux Summit in Dallas included interior designers, custom builders, kitchen and bath showrooms, and industry insiders.
Attendess at the ROHL Auth Lux Summit in Dallas included interior designers, custom builders, kitchen and bath showrooms, and industry insiders.
Attendess at the ROHL Auth Lux Summit in Dallas included interior designers, custom builders, kitchen and bath showrooms, and industry insiders.
Denise McGaha and Karen Marx
Denise McGaha and Karen Marx
Denise McGaha and Karen Marx
Jason Artus, vice president of sales and marketing for Rutt HandCrafted Cabinetry; Juanita Galliford, kitchen design specialist at Thermador; and Greg Rohl examine the authentic luxury kitchen.
Jason Artus, vice president of sales and marketing for Rutt HandCrafted Cabinetry; Juanita Galliford, kitchen design specialist at Thermador; and Greg Rohl examine the authentic luxury kitchen.
Jason Artus, vice president of sales and marketing for Rutt HandCrafted Cabinetry; Juanita Galliford, kitchen design specialist at Thermador; and Greg Rohl examine the authentic luxury kitchen.
Greg Rohl and Denise McGaha
Greg Rohl and Denise McGaha
Greg Rohl and Denise McGaha
The ROHL Auth Lux Summit in Dallas was held at D.E.C. on Dragon in the city’s design district.
The ROHL Auth Lux Summit in Dallas was held at D.E.C. on Dragon in the city’s design district.
The ROHL Auth Lux Summit in Dallas was held at D.E.C. on Dragon in the city’s design district.
Each centerpiece featured a ROHL kitchen or bath faucet.
Each centerpiece featured a ROHL kitchen or bath faucet.
Each centerpiece featured a ROHL kitchen or bath faucet.
Greg Rohl moderates a discussion with Denise McGaha and Karen Marx on the topic of original design.
Greg Rohl moderates a discussion with Denise McGaha and Karen Marx on the topic of original design.
Greg Rohl moderates a discussion with Denise McGaha and Karen Marx on the topic of original design.
Guests were treated to a rooftop lunch overlooking the city skyline.
Guests were treated to a rooftop lunch overlooking the city skyline.
Guests were treated to a rooftop lunch overlooking the city skyline.
Gift bags ready and waiting under an art installation made from colored thread
Gift bags ready and waiting under an art installation made from colored thread
Gift bags ready and waiting under an art installation made from colored thread