May 21, 2019 | New York |
Raiz Project at ICFF
Raiz Project at ICFF

From May 19 to 22, 700 exhibitors and over 30,000 professionals attended ICFF, including interior designers, architects, retailers, representatives, distributors, facility managers, developers, manufacturers, and store and visual merchandising designers. Among those in attendance were a group of Brazilian designers, makers and manufacturers from Raiz Project.

Raiz Project was born as a parallel activity of Orchestra Brasil, which began in 2006 and was aimed at the globalization of the Brazilian furniture industry supply chain. In 2012, the design sector was included, and in 2014 Raiz Project became an independent offshoot. The new brand expresses the sum of cultures that nourishes national creativity under the supervision of Sindmóveis Bento Gonçalves. 

Participating designers and companies from Raiz Project on hand at ICFF included Alessandra Delgado, Aristeu Pires, Guilherme Wentz, Guto Indio da Costa, Holaria, Jader Almeida, Konsepta, Larissa Batista, Marta Manente, NDT Design, Noemi Saga, Plataforma4, Ricardo Bello Dias, Sérgio Matos, Vallvé, and Wagner Archela.

“This edition is extremely important for us," said Ana Cristina Schneider, coordinator of the Raiz Project, “because consistency is a key factor for the success of an international project such as this one, and a majority of the exhibitors [have] been with us for a few years now and have gained direct recognition and business opportunities from international buyers, signaling the potential Brazil has in this market, one of the largest for furniture in the world.”

Images by Gaia Squarci.

EVENT GALLERY
The Raiz Project team
The Raiz Project team
The Raiz Project team
The team from Vallvé
The team from Vallvé
The team from Vallvé
Wagner Archela
Wagner Archela
Wagner Archela
Marta Manente
Marta Manente
Marta Manente
Ricardo Bello Dias
Ricardo Bello Dias
Ricardo Bello Dias
The Holaria booth
The Holaria booth
The Holaria booth
Alessandra Delgado
Alessandra Delgado
Alessandra Delgado
Claudia Issa of Konsepta
Claudia Issa of Konsepta
Claudia Issa of Konsepta
Jader Almeida
Jader Almeida
Jader Almeida
Noemi Saga
Noemi Saga
Noemi Saga
Sérgio Matos
Sérgio Matos
Sérgio Matos
Guilherme Wentz’s booth
Guilherme Wentz’s booth
Guilherme Wentz’s booth
Aristeu Pires’s booth
Aristeu Pires’s booth
Aristeu Pires’s booth
Guto Indio da Costa
Guto Indio da Costa
Guto Indio da Costa
Larissa Batista
Larissa Batista
Larissa Batista
Rafael De Nadal
Rafael De Nadal
Rafael De Nadal
The Plataforma4 booth
The Plataforma4 booth
The Plataforma4 booth