Benjamin Moore unveiled its newest paint collection, CENTURY, at West Edge in New York City last week with a cocktail party for designers, architects and influencers. The line of paint comes in 75 colors and is the first-ever soft-touch matte finish from the brand. More than 175 guests experienced the paint through interior vignettes and larger-than-life displays with hand-painted swatches. Guests included Susanna Salk, AnnBritt Newey, Darrin Varden, Gregory Allan Cramer, Jennifer Beek Hunter, Tim Button, Barry Richards, and editorial representatives from Hearst Design Group, Architectural Digest, Martha Stewart Living and New York Spaces.
“We are excited to have gathered the interior design industry to introduce this groundbreaking new paint developed specifically with designers in mind,” says Harriette Martins, Benjamin Moore senior brand manager. “CENTURY was created by master craftsmen and chemists to elevate the offerings currently available on the market to interior design professionals. It was a delight to reveal the product and color palette to our many friends in the industry and we look forward to seeing how designers will use it moving forward.”
Images by Megan Swann.