The Power of Your Founding Story
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Instructor Kathryn W. Humphries and Carla Nikitadas, October 20, 2021; 1:00 - 3:00 p.m. EST. Online
October 20, 2021 1:00 - 3:00 p.m. EST

The age of social media has created both exciting opportunities and new challenges for the design industry. Platforms like Instagram and Pinterest are a powerful way to grow brand awareness, but with so many talented designers out there, the sheer saturation of home content online can pose new challenges for designers seeking to stand out, land dream clients, and establish a lasting brand. As an interior designer, your personal brand —your background, core values and passions—can be your strongest asset. While it may feel like you have hundreds if not thousands of direct competitors, it’s important to remember that there is only one you. Learning how to build your personal brand and craft your founding story is an empowering exercise that will help you create a distinctive brand, and provide strategic direction for your content, PR and much more. 

So, how do you lean into your personal story? It starts with determining what it is that really sets you apart and how to communicate this in a way that feels authentic. PR and brand strategy experts and co-creators of All You Need Method Carla Nikitaidis and Kathryn Humphries are on hand to guide you through their proven method to leverage your background and unique skills to establish a powerful founding story that will help build your brand, secure dream clients, ands capture media attention. 

In this class attendees will learn: 

- What it takes to stand out in today’s digital world 
- How to identify your personal brand by crafting and leaning in to your founding story
- How to update messaging and create content that is authentic and adds value  
- How to cut through the noise and reach dream clients with confidence and clarity

After this class attendees will have: 

- Actionable steps for crafting a founding story, differentiating your brand and updating your messaging online 
- Content strategy guidance and inspiration, giving you confidence and clarity in sharing your story online

Additional Information:

This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders attend all LAUNCH classes for free!

Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.

With more than 20 years of combined experience working in PR and strategy for leading brands including Airbnb, Gap, Sweetgreen, Nate Berkus, HSN, Isaac Mizrahi Home, Simply Shabby Chic, Williams Sonoma, Elizabeth Bauer Design, Spindrift, MIRTH, and many others, Carla and Kathryn are most passionate about helping creative entrepreneurs, designers, and small business owners succeed. They created the All You Need Method to empower small business owners and designers to take success into their own hands and build their dream business.