Designers, be real: have you embraced the specific value your business offers to the perfect client, or are you trying to be all things to all people? Good salespeople will say “yes” to any outrageous promise and figure out the details later—but smart business people know that defining, owning and embracing the power of their own niche offerings is the first step to optimizing revenue. It’s all about having “the right horse in the race.” BOH columnist and business coach Sean Low helps designers learn that talking to a small but select audience is actually the smartest way to scale. Readers of his column know Low tackles designers’ problems head-on, so prepare to be challenged and provoked.
In this class, attendees will learn:
- Identify your niche and its power to optimize your value and role (and rightful revenues!) in your businesses
- Find your business’s own outrageous promise
- Define value through creativity first, production second
By the end of class, attendees will have:
- The confidence to make a difference in your design business far beyond the product/service it provides
This is an online course conducted through Zoom
BOH Insider get unlimited free LAUNCH classes. Click here to learn more.
If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email firstname.lastname@example.org
Sean Low is the founder and president of The Business of Being Creative, a consulting firm focused on providing practical advice to those in the business of being creative. Low is passionate about challenging creative businesses to be the best versions of themselves, helping them set the foundation for growth and development and working alongside creative business owners to take their businesses as far as they want them to go. His clients include an impressive list of creative business owners—from florists and fashion brands to photographers and designers—including Nate Berkus, Sawyer Berson, Vicente Wolf, Barry Dixon, Kevin Isbell and McGrath II. Prior to founding his business in August 2009, Sean spent six years as president of Preston Bailey Design, Inc. He has a law degree from the University of Pennsylvania and, apart from working with amazing creative professionals, his business acumen is honed from his previous experience as a lawyer, investment banker, financial executive and small business owner.