| Feb 9, 2011 |
west elm opens next chapter with new creative director
Boh staff
By Staff

Vanessa Holden, formerly editor-in-chief and creative director of Martha Stewart Living, has joined west elm as the new senior vice president and creative director overseeing the catalog, website, and in-store environments.

“Over the past year, we’ve worked carefully to enhance and diversify the west elm merchandise offering and our customers have responded positively," said Jim Brett, president of west elm. "Vanessa is the author of our next logical chapter. She brings a wealth of experience in the art of storytelling through words and images that will make our catalog, our website and our stores a richer experience for our customers.”

Holden oversaw the creative and editorial direction at Martha Stewart Living and married its visual style with the brand’s media and retail segments. She has also served as creative director of Time Inc.’s Real Simple and, in her native Australia, Donna Hay Magazine, which she also co‐founded.

“For me, west elm is the most exciting, vibrant lifestyle brand in the market right now,” said Vanessa Holden. “The opportunity to build out a compelling, rich and immersive brand experience for the west elm customer is incredibly exciting. I look forward to helping grow the brand in all dimensions.”

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.