Over the last ten years, London's Trafalgar Square has become a setting for a sequence of contemporary artworks by Antony Gormley, Thomas Schütte and the square itself for Installations by Tom Dixon and Jaime Hayon during the London Design Festival.
Clemens Weisshaar and Reed Kram have been commissioned to design this year's Trafalgar Square Installation which will be on view from September 17 to 23. Their project, entitled Outrace, empowers the general public to take control of eight large-scale industrial robots on loan from Audi’s manufacturing line.
Outrace is a popup factory, a temporary production facility for writing holographic messages. Visitors to Trafalgar Square and a remote global public can take control over eight magnificent robotic tentacles by logging onto the project website with a mobile device or computer and broadcasting a short text message which is then ingeniously transcribed as real-time light traces.
The light heads attached to the synchronized mechanical arms make use of LED technology from the Audi R15 TDI race car, winner of this year’s 24h of LeMans. The heads trace letters in the air with spectacular precision and elegant determination. As a user’s message is drawn, the light trace is simultaneously recorded through a system of high definition, long-exposure cameras, encoded as a video and relayed back to be shared across social media.
News categoriesAll News >
A new day for heritage porcelain brands
Why Annie Selke broke up with Houzz
How social media (see: Instagram) became 4 designers’ top marketing tool
Lladró’s new space reflects a reimagined vision for the heritage porcelain manufacturerCollection Launches | 3:21Lladró’s new space reflects a...
Tour Arclinea's new Paris showroomCollection Launches | 1:52Tour Arclinea's new Paris showroom
Design Influencers ConferenceIndustry Association Event
Fort Worth Show of Antiques and ArtAntiques Show
Miami Home Design and Remodeling ShowTrade Show
Elle Decor fêtes A-List Architects
Happy 30th, Mitchell Gold + Bob Williams
Trad Home x Circa at Modernism Week
Nina Campbell on how the interior design profession has changed
Joanna Saltz explains her vision for the new House Beautiful
Inside Rifle Paper Co.’s next big phase of growth—into home
How Anna and Gregg Brockway became digital leaders in home
- In Print