Private real estate developer Broad Street Development tapped two AD100 veterans to design its recently unveiled NoHo condominium, 40 Bleecker. Landscape architect Edmund Hollander of Hollander Design and interior designer Ryan Korban bring a contemporary allure to the historic neighborhood inside the self-dubbed “modern luxury residence for a new generation of connoisseurs.”

A lobby of contrast at 40 Bleecker; courtesy Broad Street Development

“The roster of design talent that has been assembled to create 40 Bleecker is likely never to be re-created, and it makes these homes truly a once-in-a-generation opportunity,” says Raymond Chalmé, CEO and principal of Broad Street Development.

A master of the high-end retail design landscape (see clients: Balenciaga, Alexander Wang and Aquazzura), Korban entered uncharted territory with 40 Bleecker, his first-ever residential development. Inside the 12-story condominium, the New York–based designer relied on custom-designed products to entice residents.

Fun fact: The burnished nickel used for the SA Baxter hardware is recycled from wine barrels in Northern Italy; courtesy Broad Street Development.

“When designing 40 Bleecker, I knew my work needed to speak to a new generation of downtown buyers who is looking for luxury and elegance against a modern backdrop,” says Korban, who cites Kanye West and Jessica Stam among his previous residential clientele. “This idea of contrast is evident throughout the spaces in everything from textures and materials to finishes and furniture—masculine contrasts with feminine, traditional with modern, soft with brutalist.”

Grounded by a black marble, bronze-lined fireplace, the condominium lobby pairs suede-paneled and Beauval limestone walls with an elegantly layered marble and terrazzo flooring. The modernist coffee table and sculptural sofas are custom designs.

The materials carry through in the 61 one- to five-bedroom residences. Italian cerused oak cabinetry dresses up Miele appliances in the kitchens, while custom lighting by Bill Schwinghammer shines in the marble-clad bathrooms.

Grigio Dove and Calacatta Moonlight marble encase the bathrooms; courtesy Broad Street Development.

The building’s exterior underwent a similar shift in contrast against NoHo’s historic surroundings. Architect Ed Rawlings of Rawlings Architects created an industrial brick-and-metal facade with punched window openings, a nod to the neighborhood’s character. The 5,600-square-foot courtyard garden, designed by Hollander, features reflecting pools, Zen waterfalls and private seating areas.

“40 Bleecker is a new way of living and sets the tone for the future of design and development downtown,” says Korban. Listings at the 12-story condominium, which start at just under $2 million, hit the market earlier this month.