New York School of Interior Design (NYSID) challenged its students to submit design concepts for the new Tourneau store at 3 Bryant Park, which opened on March 16, for the Real World Student Design Challenge. Three winners were chosen from more than 20 students who entered.
First-place winner Elisa Vincenti will receive a summer internship at Tourneau. Vivi Rosenberg and Dana Margaret Koebbe took second and third place, respectively. All student winners received Tourneau TNY watches.
A jury comprised of Tourneau executives and designers selected the winners. Also on the judging panel were Christine Fiorella, a designer from Kenneth Park Architects who designed the store alongside the in-house team, and Ekaterini Konidari, a senior designer at Gensler.
“It is a wonderful opportunity for our students to design a project as if it’s a real commission and to receive direct feedback from the client,” said Dr. Ellen Fisher, NYSID’s dean and vice president for academic affairs. “It’s the best way to prepare our students for professional success.”
Vincenti's winning design concept for Tourneau
The design challenge was integrated into the curriculum of the Contract Design II course in NYSID’s BFA in Interior Design program. The course, taught by architects and NYSID faculty Joseph Goldstein and Barbara Weinreich, focuses on integrating branding into interior design through projects such as showrooms, corporate offices and retail environments.