| Feb 25, 2010 |
Target launches Liberty of London collections
Boh staff
By Staff

Target will introduce a line of home and fashion products under the licensing partnership with Liberty of London next month for a limited time. Known for its rich heritage in bold florals and prints, Liberty of London's vivid design aesthetic will be reflected in an assortment of home and gardening items, as well as fashion and accessories for women, men, children and baby.

“The Liberty of London for Target collection offers whimsical, contemporary design at affordable prices,” said Kathee Tesija, executive vice president, merchandising, Target. “Liberty of London drew on its rich art heritage of gorgeous patterns to inspire a line of unique items that are guaranteed to bring elements of style and cheerfulness to our guests’ lives.”

Since 1875, Liberty & Co. has collaborated with an array of designers and artists resulting in an abundant and varied archive of more than 43,000 print designs that remain as fresh and inspiring today as when they were first created.

“Building upon our legacy of exquisite craftsmanship and innovation, we reworked a selection our signature floral prints into a captivating and accessible Liberty of London for Target collection,” said Geoffroy de La Bourdonnaye, chief executive officer, Liberty PLC. “We’re delighted to collaborate with Target to share our vision of beautiful home, fashion and lifestyle design with their customers across the United States.”

The Liberty of London for Target home and fashion collection features a total of 25 unique prints that are perfect for springtime. The British brand’s beloved micro-floral patterns are splashed across everything from bicycles and sundresses to teapots and tote bags. Home and garden features ceramic canisters, garden gloves and gift items such as stationery sets and candles.

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