This week, 1stdibs launches its Trusted Partner trade program, an initiative targeting the e-commerce site’s top-buying clients—namely, firms that spent $50,000 or more in 2017, as well as those that spend $50,000 in 2018.
What do designers need to know? Sarah Liebel, general manager of Trade at 1stdibs, answers our burning questions.
What is included in the program?
Trusted Partners receive robust trade profile pages in our INTERIORS SECTION. Now with almost 200 firm profiles and over 11,000 rooms, our Interiors section is a powerful platform on which firms can share their work, which 1stdibs then promotes to our high-net-worth customer base.
Firm profiles are the only source for designer content featured in our e-mails and on our Instagram account, and only designers that have a firm profile are eligible to be covered by Introspective, the 1stdibs magazine, and our other editorial vehicles, like our recently published Rooms of Distinction book, which was mailed to 10,000 top consumer customers, which, based on third-party research, had an average net worth of 10 million dollars.
Additionally, Trusted Partners will be able to access the seller’s name on the listing page itself, and later this year, when they search and browse the site too.
Was the program formed in response to dealers’ requests?
Sellers are almost always in favor of us creating benefits for our best buyers, but these changes were in response to our growing trade business. We have grown the business from virtually nothing in 2015 to almost $60 million in sales in 2017, with many firms spending hundreds of thousands of dollars a year on the platform. We wanted to reward these firms, and know that by marketing them to our consumer base, that represents potential business for them and possibly for 1stdibs in the future.