Sandow Media continues its buying spree in the luxury design category with the acquisition of Fred Segal. The acquisition includes the rights to all intellectual property, the development of a new e-commerce platform for fredsegal.com, new retail stores worldwide and the development of Fred Segal branded apparel and products.
Sandow’s design management agency, Culture + Commerce, led by president Michele Caniato, will manage all licensing deals for Fred Segal globally. “We have already begun working with potential partners around the world to open new stores and develop unique Fred Segal branded products that reinforce its image as a style trendsetter,” says Caniato.
“This is an unprecedented opportunity to continue building such a powerful brand with over five decades of heritage that has always remained authentic. Fred had a clear vision, which Michael built upon as he shepherded the brand, staying committed to his father’s core mission. My company is privileged to be entrusted with this legacy and will continue the Segal family’s vision as we expand the brand globally,” says chairman and CEO Adam I. Sandow.
In preparation for this deal, Sandow has established another West Coast office headed by Dan Levin, VP of Culture + Commerce, who recently joined the team from licensing giant Beanstalk.