| Feb 28, 2011 |
'Next Generation' furniture show to launch in Berlin
By Staff

What's being dubbed as 'not your ordinary tradeshow,' Qubique will open in Berlin for the first time to furniture professionals and design enthusiasts this October 26-29.

"We went about creating this event basically in the way a designer creates a new piece of furniture," said Matthias Schmid, CEO of offshow AG, the company producing Qubique. "What came out here was not just another furniture fair—not a neutral trade show—but a platform that combines trade and marketing with communication, inspiration and entertainment."

Berlin Tempelhof Airport / preview of booth (scribble: A. Bröckel)

In addition to furniture and design, art, music and fashion will be incorporated in order to reveal correlations, trends and new developments. The art of producing premium furniture and design objects will be shown and the quality, craftsmanship, and sustainability of the products will be demonstrated.

A supporting program featuring workshops, shows, music and a unique catering concept will allow the visitors and exhibitors to fee  immersed in the world of Qubique. 

Berlin Tempelhof Airport / preview of showroom (scribble: A. Bröckel)

The focus is on curated international list of brands and products display individuality and authenticity that have a history while looking to the future. The exhibitors attach importance to original design and quality craftsmanship, and they are in a position of leading and inspiring in the market.

Qubique founders (3 of 4): Matthias Schmid, Ruben Hutschemaekers, Ulrich Weingärtner (left to right) (photo: A. Bald/ A.Lessing)

"We do not aim to reflect the entire furniture market so we do not see ourselves as rivals to the major sales shows," said Ruben Hutschemaekers, Qubique’s Sales Director. "However, we are not a pure working fair on the obligatory circuit either — we combine business and entertainment. Qubique is aimed at trade visitors and the wider audience to an equal extent."

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