The AD100 fixture and interior design favorite of Vogue, Veranda, W and more has launched a line with Ballard Designs. Twenty-eight products, spanning casegoods, upholstery, wall décor, lighting and accessories, will officially debut this August (but eager designers can preview and pre-purchase the collection here).
“It is important to me that great design can move and evolve with you. Looking beautiful is only part of the equation, it also has to make sense in order to work in your home,” says New York-based designer Miles Redd. “Partnering with Ballard Designs gave me the canvas to create bold, impactful pieces which marry fashion and function. I’m excited to help the customer take their decorating to the next level.”
Looking beautiful is only part of the equation, it also has to make sense in order to work in your home. - Miles Redd
“Each design partner we collaborate with is purposeful and intentional; they are an integral part of the entire product development process from start to finish,” says Ryan McKelvey, president of Ballard Designs. “We’re thrilled to be working with Miles Redd to create product that is not only unique in the marketplace, but that will fit seamlessly into our customer’s home.”
Redd's partnership signifies Ballard Designs' third such partnership within the last seven years. Designers Suzanne Kasler and Bunny Williams have also collaborated with the brand.
Karen Mooney, SVP of brand for Ballard Designs, shares, “Miles is known for decorating with dramatic elements and putting together that are both unique and breathtakingly beautiful. His collection is the perfect complement to some of our more traditional pieces; you can easily blend it in with your current style or use multiple items in one room.”
