Knoll has announced a unique print advertising initiative for its a new collection called Modern. The campaign encourages Architectural Digest readers to explore a new mobile and tablet-friendly "Find Inspiration" microsite.
The Modern collection pairs modernist classics by Eero Saarinen and Ludwig Mies van der Rohe with bold new collections by Joseph Paul D'Urso, Jehs+Laub and Shelton Mindel.
"This new campaign supports our loyal network of retailers who guide their residential customers to Knoll Design," says Dana Berk, marketing manager, KnollStudio.
Developed with Chicago-based creative agency 50,000 Feet, the campaign integrates print, online and mobile ads and will debut in the May issue of Architectural Digest. The print ads feature emblematic photography by IIan Rubin, who has worked with Knoll since 2005.