| Apr 6, 2011 |
KA publishes report exploring the 'Small Spaces Trend'
Boh staff
By Staff

Americans are trending towards smaller, more efficient houses according to a white paper released by Atlanta-based marketing agency Kleber and Associates (KA). The report covers the economic, demographic and environmental factors that led the average home size to decrease.

Trulia-Harris Interactive Survey conducted July 22-26, 2010 via KA.

The size of the average American house increased by 230% in the last 50 years, while the number of occupants fell 23%. According to the National Association of Home Builders (NAHB), the average size of a new single-family home declined from 2,521 sf in 2007 to 2,377 sf in 2010. More than one-third of Americans say their ideal home size is less than 2,000 sf.

It is not so much a matter of downsizing as ‘right-sizing,’ according to an article on MSN Real Estate via KA. It means giving up big homes with unused space and buying a home that better fits one's needs.

"The market has spoken – bigger is not always better," the report concluded. Download the full report here.

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.