Isaac Mizrahi New York is expanding its footprint in the home furnishings category with new licensing partnerships for products including photo frames, window treatments and bedding collections. These collections will be available at retail in Fall 2012.
"Of all design, this is my favorite," said Isaac Mizrahi, Creative Director, Xcel Brands, which acquired the brand Isaac Mizrahi New York earlier this year. "By nature I'm a homebody so I think about these categories all the time. Good design is never more important than in the objects you surround yourself with. A beautiful happy home equals a beautiful happy life."
"I'm so excited to be a part of Xcel's launch of Isaac Mizrahi's Home line for Fall '12. The Isaac Mizrahi brand is a timeless and cosmopolitan style packed with confidence. IJI will be able to translate that to a picture frame line that will add those elements to homes across the country!" said Ikey Douek, Co-Chief Executive Officer, Isaac Jacobs International, a manufacturer and distributor of photo frames and other home décor products.
"We are very excited to partner with Xcel, and their team for window. We believe our ability to source unique fabrications with great perceived value, paired with the Isaac Mizrahi brand team's fresh approach to styling and color, while being timeless in design, will bring a new viewpoint to the category," said Jimmy Tawil, Vice President of Sales, Regal Home Collections, importer of window treatments and bedding.