IPC Media's best-selling home interest title, Ideal Home, is unveiling a complete redesign and new features for its May issue to boost newsstand sales. Changes include new typography and layouts and a new cover look, which features a redesigned logo and design that highlights the inspiring and practical content within the magazine. The magazine's redesign follows six months of research and development to create a stylish and contemporary package. New editorial features include "Boutique Hotel Spy" which taps into readers' desire to recreate the style of the hippest hotels; "Weekend Decorator" which caters to the growing numbers of readers who want quick ideas for reviving their space without calling in expensive professionals; and "Extreme Makeovers" which shows ordinary homes transformed by bold, innovative renovation projects. The highlight of each issue is "Be Your Own Interior Designer," a new sumptuous section showcasing the magazine's original photography. Ideal Home's core content remains real homes, buyer's guides, kitchen and bathroom makeovers, shopping and lifestyle. “People love Ideal Home's democratic approach to home design. We're not the Style Police making judgments about our readers' style, taste or budgets – we just showcase the best ideas, best new products, best homes, and let people create their own unique mix. We think creating a home should fun, and creative, and that's how we want out readers to feel when they flick though our beautiful, contemporary pages,” said Editorial director Isobel McKenzie-Price. “Confidence is returning to the homes market and this fresh new look puts us in an ideal position to capitalize on renewed interest,” said Publishing director Yvonne Ramsden. The new Ideal Home will be supported by an online and print campaign in IPC's women's brands, such as woman&home, Homes & Gardens, housetohome.co.uk and goodtoknow.co.uk.
News categoriesAll News >
IKEA moved in with customers, and here’s what they found
Does Gary Friedman want to take RH private?
An industry wedding, a Christene Barberich collab, and more of the latest
Highlights of events at NYDC's What's New, What's NextSpecial Events | 4:31Highlights of events at NYDC's...
Setting the Table with Chef Ryan HardySpecial Events | 3:54Setting the Table with Chef Ryan...
TableArt Sale - 50% off select tabletop items!Sample Sale
Book Signing with John B. Murray hosted by Karen Elizabeth Marx of Hearst Design GroupStore/Showroom Event
National Design AwardsAwards Show/Ceremony
Circa Lighting hosts Veranda book signing
SilverLining Inc celebrates at seasonal cocktail party
Art Salon at Sherle Wagner
Meet Sandow's Robot-Powered Designer Tool Ready to Disrupt the Home Industry
How Brad Ford Cultivated a Community of Modern Makers
BDDW’s Tyler Hays is the Uncle of the Maker Movement
Why the Home Industry's Retail Strategy Isn't Working
- In Print
- Tag Sale
Fall Design Week Featuring Gift & HomeAmericasMart Atlanta
Lights.com Home Lighting CollectionLights.com
Pennoyer Newman Modern & Industrial CollectionPennoyer Newman