| Mar 30, 2010 |
Ideal Home magazine unveils redesign and new editorial features
Boh staff
By Staff

IPC Media's best-selling home interest title, Ideal Home, is unveiling a complete redesign and new features for its May issue to boost newsstand sales. Changes include new typography and layouts and a new cover look, which features a redesigned logo and design that highlights the inspiring and practical content within the magazine. The magazine's redesign follows six months of research and development to create a stylish and contemporary package. New editorial features include "Boutique Hotel Spy" which taps into readers' desire to recreate the style of the hippest hotels; "Weekend Decorator" which caters to the growing numbers of readers who want quick ideas for reviving their space without calling in expensive professionals; and "Extreme Makeovers" which shows ordinary homes transformed by bold, innovative renovation projects. The highlight of each issue is "Be Your Own Interior Designer," a new sumptuous section showcasing the magazine's original photography. Ideal Home's core content remains real homes, buyer's guides, kitchen and bathroom makeovers, shopping and lifestyle. “People love Ideal Home's democratic approach to home design. We're not the Style Police making judgments about our readers' style, taste or budgets – we just showcase the best ideas, best new products, best homes, and let people create their own unique mix. We think creating a home should fun, and creative, and that's how we want out readers to feel when they flick though our beautiful, contemporary pages,” said Editorial director Isobel McKenzie-Price. “Confidence is returning to the homes market and this fresh new look puts us in an ideal position to capitalize on renewed interest,” said Publishing director Yvonne Ramsden. The new Ideal Home will be supported by an online and print campaign in IPC's women's brands, such as woman&home, Homes & Gardens, housetohome.co.uk and goodtoknow.co.uk.

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