industry insider | Dec 6, 2016 |
Holiday giving campaign premieres with Lenox, God’s Love We Deliver, Project Angel Food
Boh staff
By STAFF

Lenox is partnering with New York nonprofit God’s Love We Deliver and Project Angel Food in Los Angeles for a program called Circle of Giving, which raises funds for those living with severe illness and provides thousands of healthy meals to those suffering. 

“We are proud to support two amazing charity organizations who are feeding people in need in New York City and in Los Angeles. We think there is no greater cause than to help people in our country who are ill and in need of special, nutritious meals,” says Lester Gribetz, president of Lenox.

Lenox will give a silver-plated ornament from its Holiday Collection to those who donate $25 or more via GoodCircle.org; the tabletop brand will also promote the campaign via social media. Marketing firm Goodcircle will work with GlassView, a social video platform reaching 250 million-plus unique users, which will support the project pro bono via placement of a Circle of Giving video with $20,000 worth of exposure.

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine.
Advertisement