digital disruptors | Oct 14, 2016 |
High Point app update released in advance of market
Boh staff

High Point is about to get easier to navigate. New updates are coming to the MyMarket app, which was originally released in April. The app provides indoor and outdoor mapping, including navigation that lets smartphone users directly map their routes from their location to a selected showroom, and the new update will enable indoor mapping within five new buildings: 220 Elm, Center Point on Hamilton, Center Point on Manning, Center Point on Centennial, and Center Point on Russell, in addition to the International Home Furnishings Center (IHFC). 

Developed by High Point Market Authority’s marketing agency, Emisare, and created by Charlotte-based company Skookum, the app will transition easily between indoor and outdoor mapping within the six buildings. Users can also access the event calendar; search exhibitors across category, style, price point, options, building and country filters; and create personalized market plans.

“We promised when we first debuted the app that we would continually be improving it for future markets,” says Tom Conley, president and CEO of the High Point Market Authority. “We were pleased with the integration of the app at Spring Market and thankful for the widespread praise as well as positive feedback received as to additional features users wished to see. We used this feedback to prioritize our updates for this upcoming market, and look forward to adding even more features as we move forward.”

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