The contest harnesses the power of collective participation and social media. The more people who sign up and enter to win, the more prizes are given. Entrants are encouraged to share the contest link with their friends via email or on Facebook and Twitter.
Prizes include the Yves Behar-designed Leaf Light and the popular Embody chair. The person who refers the most sign-ups wins the Aeron chair. The final prizes will be five custom Eames Rockers hand-painted by commissioned artists, including Josh Cochran, Philip Lumbang, Mark Giglio, Chris Lee and Andrew Holder.
"The initial response has been fantastic, with more than ten thousand participants in the first few days of the contest. It's a testament to both the passionate following for Herman Miller designs and the appeal of the contributing artists' individual works," said Marg Mojzak, Herman Miller's director of retail operations.