The interdisciplinary focus of Heimtextil 2010 will be wall coverings and, in particular, featuring the versatility of wallpaper. Several special collections will be presented, including "Wallpaper Tuning," which combines traditional and modern ideas, and introduces the work of young European designers.

Designer Markus Benesch will present three collections of digital wall coverings, as well as trendy furniture, lamps and accessories also made of wallpaper. The collection is intended to awaken curiosity and bring new ideas to life. Benesch invented a wallpaper collection that pushes aside time-honored patterns of thought and traditions in the wallpaper industry with non-repeating patterns and colors, as well as print and pattern clashes on existing wallpaper. The uses for these wall coverings are not limited to walls but include all dimensions in the home. In this connection, Benesch and his team will hold a workshop entitled "Fantastic Wallpaper! The Creative Revolution" during the fair.

Visitors will find more creative wallpaper highlights from Charles Graser Daughters and industrial designer Christian Haas, who will present a spectacular new collection of wall coverings. Christian Haas has interpreted the subject of tradition meets modern by combining screen printing with water colors and a long-fiber fleece giving the paper a hand-made and natural character.

There will also be a "New Walls, Please!" competition at the fair, which calls on young designers to design a facade or interior for a bar, café or restaurant. This is the seventh time that A.S. Création wallpaper foundation has joined forces with the German Design Council (Rat für Formgebung) to hold this wallpaper and wall design competition for students and young designers throughout Europe.

Communication, information and promoting young people are important aspects of Heimtextil, which will open its doors to the international home and contract textile sector from January 13 to 16, 2010 in Frankfurt, Germany.