| Jun 11, 2013 |
Hearst Design Group hosts INSIDE DESIGN series at ADAC
Boh staff
By Staff

ADAC has teamed up with the Hearst Design Group (ELLE DECOR, House Beautiful and VERANDA) to invite design professionals and enthusiasts to learn how they can make design fit into their lifestyle this summer.

On Wednesday, June 19 and Thursday, June 20, Hearst Design Group editors—Newell Turner, editorial director of the Hearst Design Group; Amy Preiser, editor of ELLEDECOR.com; and Leslie Newsom Rascoe, contributing interiors editor of VERANDA—along with other special guests, invite guests to take a fresh look “inside design.”


“I am always excited to come to ADAC, and am particularly delighted this time as I get to discuss the evolution of how we make sense of our lives through design,” said Turner. “From the earliest days of journal-keeping and scrapbooking to the new ways we scrapbook with Pinterest and other digital methods, I’m very interested in how people assemble and keep track of images that are important to them, whether they are favorite patterns or textures or photographs that inspire.”

Attendees will learn about the newest products in home décor, ways to define personal style, develop strong web presence, and how to find inspiration from a group of leading design experts.

“This is the first time ADAC and Hearst Design Group will bring together three established publications for two days of events,” said Katie Belveal, ADAC general manager. “Designers and design enthusiasts will be able to hear from not just one, but three prominent editors who will share insights from each of their distinctly different perspectives. By teaming up with Hearst Design Group, we will be able to bring the best of the national design community to ADAC."

Here’s a look at the INSIDE DESIGN schedule:

Wednesday, June 19

How to Make the Web your Most Creative Tool—Four Ways the Internet is Changing and Improving the Way Designers do Business at 10:30 a.m.


ELLEDECOR.com editor Amy Preiser and interior designers Susan Ferrier and Capella Kincheloe discuss how the Web has been a game changer for the design industry. They will cover the four main components: improving communication, finding inspiration and ideas, researching and shopping, and building a web presence—and share examples of successes and challenges along the way.

Showroom presentations at 11:45 by Dering Hall, Kravet, Sunbrella and Thibaut throughout ADAC showrooms.

Cut & Paste – From Scrapbooks and Journals to Flipboard and Pinterest at 1:30 p.m.

Turner will host a lively presentation exploring the visual ways we make sense of our lives. Reception to follow in BRADLEY.

“Insiders” Cocktail Party at 5:00 p.m. Decorative Furnishings Association, Hearst Design Group and ADAC have invited the readers of ELLE DÉCOR, House Beautiful and VERANDA to meet and interact with Atlanta’s top interior designers.

Thursday, June 20


Thomas Pheasant: Inspired at 10:30 a.m. Join VERANDA contributing interiors editor Leslie Newsom Rascoe and acclaimed designer Thomas Pheasant for an in-depth look at the inspirations behind Thomas’ creative process—how his education, travels, and day to day life all come together to influence his work. Reception to follow in Designer Carpets showroom hosted by Stanton Carpet.

For registration and more information on the scheduled events, click here.

The first INSIDE DESIGN event series is supported by Dering Hall. Additional sponsors include BRADLEY, Kravet, Stanton Carpet, Sunbrella, Thibaut and Decorative Furnishings Association (DFA).

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