| Feb 14, 2011 |
Design leaders set plans to modernize industry practices
Boh staff
By Staff

Charles S. Cohen, CEO and Owner of Cohen Design Centers (CDC), and The Decorative Furnishings Association have joined forces to discuss important industry topics and plans with showrooms and designers during West Week market next month. Topics include modernizing the generations-old restrictions that limit consumers from accessing designers, stimulating consumer demand, and connecting potential clients with designers

“This partnership will also demonstrate our combined leadership as we stand side-by-side with the DFA and ASID campaigning across the country. The synergy will benefit us all,” said Cohen. “CDC believes that good design belongs to everyone, and urges everyone considering home decoration to learn more about the value of professional interior design at our design centers.”

“The mutual benefits for the design professional and consumer from this collaboration are tremendous. It will improve the health of our industry immensely," said Cary Kravet, President of Kravet.

By collaborating with the design centers and design community, suppliers and distributors of decorative furnishings have begun a national and regional campaign to encourage consumers to discover the real value of an interior design professional’s guidance. 

“Interior designers play a crucial role in the health of the entire design industry,” said Steve Nobel, marketing consultant and Executive Director of DFA. “The suppliers and distributors of decorative furnishings remain committed to the value designers provide their clients. It is good for consumers, good for designers and good for the resources.”

The American Society of Interior Designers is also on board with the movement. “ASID supports the strategy to attract more clients for designers and is cooperating with DFA and the design centers to promote that goal," said Michael Alin, Hon. FASID, Executive Director of ASID.

“Research by American Express Publishing, Harrison Group and Ipsos/Mendelsohn shows that many households have the means, but need 'guides' who can advise them on designing their interiors for a satisfying lifestyle, and how to identify the resources they require. This campaign will emphasize new ways to empower consumers to work with an interior designer, and fulfill their desire to live comfortably in homes that reflect their taste and style. As consumers shake off the confines of recession and seek to renew and refresh the look and feel of their residences, the interior design industry is preparing to help them,” Nobel said.

*CDC represents the Decoration & Design Building (DDB), Pacific Design Center (PDC), Design Center of the Americas (DCOTA) and Decorative Center Houston (DCH).

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