After admiring the brand for years, West coast interior designer Barclay Butera has signed a deal with Highland House to create a licensed furniture collection for the company. Scheduled to launch at the April 2014 High Point Market, the new offerings will include 70 to 80 pieces of upholstery, case goods and occasional accents for living room, family room, dining room and bedroom.
Butera shared the details of this new endeavor, how he’s making the collection come to life and how his brand is evolving:
EAL: What made Highland House the right partner for you?
BB: Highland House is a company that is steeped in tradition, has a flawless reputation, incredible distribution and design capabilities. We have complete confidence this company will produce spectacular product and deliver the quality and excellent customer service our retailers and designers expect and deserve. The fit is right because we have a mutual respect for each other and understand and appreciate each other’s strengths in the market place.
How did the partnership come about?
We have admired this brand for years and knew quite a few of the principals there. One amazing meeting at High Point market and it was quite clear from the start this was the right fit for our lifestyle brand and our team synergy.
How have all the licensed lines that you’ve done, shaped your brand as a whole?
My “high-low mix” philosophy of design has benefitted greatly since my licensed product has hit the market place! It is a wonderful option to be able to offer a myriad of rugs, lighting, mirrors, textiles, bedding, home décor and accessories of incredible beauty, quality and value for our client’s projects that won’t break the bank.
What's your path been like from the beginning to now?
It’s been quite a journey! When I started in this business it was my partner Ray Langhammer and I, never in our wildest dreams did we have any idea we would have this kind of run. We have worked in extremely high-end interior design, run multiple showroom and retail operations, delved head first into licensing, worked in numerous multi-media platforms, done the trade show route, showhouses, whatever it took to move my company and my brands forward. My team and I have been extremely successful, but it is because of hard work and perseverance we are here today.
What is your goal/vision for working with Highland House?
Truly what we look for in all our partners—a very mutually successful long-term partnership where both parties contribute their expertise and together we turn out incredible product. The collection will be a very chic, all-American line that works well with traditional and transitional interiors. The goals are to be very retailer-friendly, to show complete collections, and certainly to enhance and romance those presentations with our other licensed product.
What are you working on now?
Well, it’s going to be a wild ride the rest of 2013 and beyond. We just launched our third book, Barclay Butera Getaways and Retreats, we’re preparing for our next Kravet textile launch, there are numerous interiors projects going on around the world, more licensing opportunities in the hopper, and we are looking forward to an incredible Fall 2013 High Point Market.