| Sep 27, 2011 |
AOL's ShelterPop to be replaced by Stylelist Home
By Staff

Arianna Huffington, President and Editor in Chief of AOL Huffington Post Media Group, announced the relaunch of Stylelist, and the newly-launched Stylelist Home which will replace ShelterPop.

With the slogan 'Bringing Design Down To Earth,' Stylist Home is geared towards developing readers' individual sense of style, with advice, how-to's, inspiring profiles, blog posts, and the latest news from the runway to the street. Anya Strzemien will serve as editor in chief of the Stylist Home, Style and Stylelist. Priya Rao, most recently a reporter for The Wall Street Journal, has been named Style Editor.

Stylist Home guest bloggers include Nina Freudenberger, John Robshaw, Grace Bonney, Thomas O'Brien, Susan Feldman & Ali Pincus, among others.

"We're delighted to relaunch Stylelist," said Huffington. "The site has a new look, and a new focus on encouraging people to develop their own sense of style – so that they can become their own stylists. And because people love to express their opinions about fashion, we're excited to bring theHuffPost commenting platform to Stylelist's engaged community members, allowing them to connect with each other and have their voices heard – weighing in on all things style, from who wore what to the Oscars to whether the latest trend is here to stay or will be gone tomorrow."

The revamped site features a new design and logo, and is built on The Huffington Post's technology, blogging and commenting platform. Stylelist spotlights the latest trends, accessories, and style news from around the globe; runway and street looks; before and afters; celebrity photos; shopping guides; and blog posts from fashion experts and tastemakers. Bloggers will include Rachel Roy, Heidi Klum, Desiree Gruber, and Brandon Holley.

"We'll have fun covering fashion, while not losing sight of the fact that our users also want advice that's useful and inspiring. Our coverage will run the gamut, and we'll be starting conversations about style that will be spirited, incisive and entertaining," said Strzemien.

Simone Kitchens, who was most recently Associate Beauty Editor at Lucky, joins Stylelist as Senior Beauty Editor; and Jenny Kang, previously Fashion Market Editor for Lucky, is the site's Senior Style Editor.

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