A public awareness campaign from the American Institute of Architects (AIA), National Architecture Week is dedicated to increasing attention to the role architects play as a force for positive change in our communities and to elevate the public’s appreciation of design. The theme for the week is “Design Connects.”
The virtual event will be composed of daily pinboards on the social networking site, Pinterest, and a Check In to Win Foursquare sweepstakes. The intent is to use the two social networking platforms to showcase good design and encourage architecture fans to share their thoughts and engage with like-minded professionals during the week.
The event will kick off Sunday, April 8, with a welcoming video from AIA President Jeff Potter, FAIA, which will be posted to the AIA National YouTube channel. As April 8 is Easter Sunday, the link to the first pinboard on Pinterest will showcase churches and other religious facilities. Each succeeding day, a new pinboard will be posted highlighting additional building types, including schools, offices, retail, performing arts, and cultural institutions—all with the goal of highlighting how design connects us all.
Foursquare users will also have an opportunity to win prize gift cards in the Check In to Win sweepstakes on Foursquare by checking in and tweeting their favorite local architectural sites. Three lucky winners will be randomly selected from their tweets. Winners will be announced on Saturday, April 14, on Twitter.