A big part of running a successful creative business is effective self-promotion. Marketing is a necessary ingredient for achieving your financial goals, and it cannot be left to chance. In fact, you have to budget for it just as you would for any other essential expense. Whether you’ve dabbled in marketing before or have basically avoided it—hoping the quality of your work would be enough—now is the time to approach it with the same intentionality you bring to all other aspects of your operations. In this Launch workshop, branding and marketing strategist Ericka Saurit will teach you how to plan for exactly the right elements needed to help instigate an impactful marketing strategy. She’ll walk you through a simple, actionable framework to make marketing investments that actually move the needle and boost your bottom line. Plus, she’ll answer specific questions about your individual budget—so be sure to bring all your questions!

In this class, attendees will learn:
- How to craft a marketing budget that aligns with your revenue and business goals
- Key spending categories to prioritize based on your growth stage and audience
- Practical tips for tracking and adjusting spend to maximize ROI throughout the year

After this class, attendees will have:
- A customizable budget template to plan and monitor your 2026 marketing spend
- A clear breakdown of percentages for each category tailored to creative businesses
- The confidence to make informed marketing decisions that support sustainable growth

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.