With competition for projects in the new year heating up, standing out in the marketplace has never been more important. How you position your brand will determine whether you attract the quality of clientele that will truly elevate your business in 2025. Led by marketing strategist Ericka Saurit, this laser-focused workshop dives into the details of impactful brand positioning, showing you how to upgrade your image from mainstream to elite. Going above and beyond the basics, she outlines advanced tactics to shape perception, convey value and build a magnetic brand identity. From your website to social media platforms, you’ll learn the five most powerful marketing moves to synergize every sector of your online presence, tell compelling stories and center your firm as the sought-after choice. You’ll leave the course equipped with insights and actions to differentiate yourself in a way that will entice your ideal clients and fill your project pipeline. 

In this class, attendees will learn:
- The five essential strategies to position your brand as a luxury choice in 2025
- How to use storytelling to communicate exclusivity and value across your marketing
- Key trends in online marketing and how to apply them to attract your best-fit clients

After this class, attendees will have:
- A clear action plan to implement these positioning strategies
- A step-by-step guide to determine the flaws in how your brand is currently positioned—and how to fix them! 
- Techniques to craft story-driven content that celebrates and differentiates your brand 

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!

Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.