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Launching E-Commerce: Creating a Site that Sells Your Brand Story
Ashleymalone
Instructor Ashley Malone, February 12, 2025; 1:00 – 3:00 p.m. EST. Online
February 12, 2025 1:00 – 3:00 p.m. EST
Online

Launching an e-commerce store is so much more than just listing products online. It’s about creating a digital extension of your brand story that conveys your unique design sensibility. But if that sounds daunting, don’t worry: Creative director and digital marketer Ashley Malone is on hand to guide you through the essential steps of building a website that blends aesthetics and functionality, attracts ideal clients, and elevates your business. Covering strategies for leveraging your expertise, producing a seamless shopping experience, and promoting your store, she’ll show you how to stand out in a crowded digital marketplace. Whether you’re selling curated decor, custom furniture or exclusive services, you’ll come away from this course equipped with the knowledge and tools to successfully present your vision as an e-commerce vendor. To refine your brand identity, reach a broader audience, and diversify your income streams, this is the workshop to take.

In this workshop, attendees will learn:
- How to craft a compelling brand identity that connects with your online audience
- Key steps to set up an e-commerce store that conveys your design aesthetic
- Strategies for marketing your site using social media, SEO and storytelling
- Tips for building a seamless shopping experience tailored to the interior design industry 

After this workshop, attendees will have: 
 A clear action plan for launching a branded e-commerce store
- Tools to translate your design perspective into a cohesive online presence
- Confidence to market and grow your store with proven digital strategies
- Insights into measuring performance and scaling your online business effectively

  

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free Launch classes! 

Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.

Ashley Malone brings over 20 years of expertise in branding, website design and digital marketing to her role as creative director and founder of The Malone Agency. Her career began in fashion and product design, where she created designs for global product lines and major retailers. Before founding The Malone Agency, she worked for a startup e-commerce company, and later successfully launched and sold her own private-label e-commerce brand. Known for her thoughtful approach to luxury branding, Malone helps clients connect with discerning audiences through creativity and strategic insight.