Crafting Irresistible Web Copy for Your Interior Design Brand
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Instructor Masha Koyen, June 7, 2023; 1:00 - 3:00 p.m. EST. Online
June 7, 2023 1:00 - 3:00 p.m. EST

Join Masha Koyen, an experienced copywriter for the interior design and build industry, at this productive workshop on writing effective web copy to promote your brand. In this class, you’ll learn how to come up with catchy headlines, build interest and motivate readers to click on your calls-to-action. Through a combination of theory, examples and exercises, Koyen explains how to structure your website copy with language and style to distinguish you from competitors while connecting with your ideal clients. By workshop’s end, you’ll be equipped with the practical tools and impactful techniques needed to create the kind of persuasive and engaging web copy that drives conversion and grows business.

In this class, attendees will learn:

- The principles of effective web copywriting, including headline writing, copy structure and calls-to-action
- Techniques for writing web copy that grabs attention, builds interest and prompts action
- Strategies for optimizing web copy for user experience

After this class, attendees will have:

- Clarity on how to structure the core pages of a website, including the homepage, profile and services sections
- The ability to write persuasive and engaging web copy that drives conversions
- Strategies for optimizing web copy for user experience

Additional Information:

This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!

Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.

Masha Koyen is a copywriter, content strategist and the founder of Content Vertical, a boutique copywriting agency for interior designers. Using her signature framework, REVEAL, Masha produces strategic, data-driven and brand-elevating website copy that helps service providers land their dreamiest clients.