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Day One

2022 0912 foh sde 90
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Building Authentic Connections with Carmeon Hamilton
For all of the hand-wringing around getting social media strategy right, designer Carmeon Hamilton has a key piece of advice: Be yourself. By staying true to her core values in all of her online interactions, Hamilton has discovered a winning approach that attracts new design clients and brand partners—one focused around authenticity, clearly communicated boundaries and honesty about her inspiration and expectations.
2022 0912 foh sde 82
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Cultivating a Growth Mindset with Arianne Bellizaire
When you start your firm as a solo practitioner, it can be hard to get out of your own way once your business begins to grow. (After wearing all the hats from the outset, it’s easy—and understandable—to believe that no one else could pull them off even half as well as you.) But by systematically reorganizing her approach so that she could focus on the aspects of interior design she loves the most, Arianne Bellizaire cracked the code to developing talent, delegating effectively and telegraphing the value of her team to clients. In this empowering talk, she shares how she shored up her processes, then got comfortable not having her hands in every part of her business.
2022 0912 foh sde 84
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Leveling Up with Christi Barbour, Barry Goralnick and Christina Kim
Attending High Point Market is not just about getting inspired—it’s also about leveling up. Three distinguished designers—Christi Barbour, Barry Goralnick and Christina Kim—share how establishing relationships with vendors, building new trade partnerships and making a larger margin on trade products have allowed them to transform their firms’ growth trajectory and increase profitability. To bring such benefits to your own business, be sure to lock in your travel plans to join the industry at High Point Market twice a year. Save the dates: Fall Market is coming up, October 22 to 26, 2022; Spring Market will be April 22 to 26, 2023.
2022 0912 foh sde 86
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Making Online Design Work for You with Elizabeth Bennett, Tina Ramchandani, Mallory Robins and Katie Rosenfeld
The sharp pivot to working remotely at the onset of the pandemic has cemented online design as a fixture in the industry, but what form it takes is still open to interpretation. Four designers with a variety of reasons for venturing into virtual services—as well as a mix of approaches to connecting with clients digitally, from 15-minute video calls to longer-term relationships that culminate in a shopping list—shed light on what they’re doing, how they make it work, how they’ve made it lucrative and what you stand to gain (and lose) when designing online.
2022 0912 foh sde 57
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Reframing the Metaverse with David Truog
Rather than dismissing the metaverse as a dystopian notion, David Truog views the digital landscape as an enhancement of the physical world—provided we make good design decisions about it. He makes the case that the metaverse is not new: Humans have been world-building for centuries, whether in a novel written 300 years ago that presents an imaginary place; designed objects and interiors that can act as an escape from external realities; or even modern-day digital experiences on your iPhone. In this presentation and conversation, Truog highlights some of the ways the metaverse offers a profoundly human experience, demonstrating how the basic concept is one designers are already using and sharing examples of how they and the brands they represent can further embrace it to enrich their craft.
2022 0912 foh sde 48
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The Aesthetic Advantage with Pauline Brown
Good taste is a critical yet undervalued contributor to business success, according to author Pauline Brown. While most designers inherently possess a high level of aesthetic intelligence (or AQ, as she calls it), most are not trained to apply it to their own brands and leverage it for long-term competitive advantage. Brown believes that being more attuned to the aesthetic preferences, sensory experiences and design aspirations of clients will not only incent them to invest more in goods and services but also elicit greater delight in the process, especially in the luxury category. In this fireside chat, Brown outlines the fundamental steps for heightening your aesthetic sensitivity, identifying and expressing your brand’s aesthetic codes and striking the right balance between commercial and creative objectives.
2022 0912 foh sde 52
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The Future of Homeware Trends with Niki Cordell
The next generation of influential consumers, characterized in part by their ever-changing shopping behaviors, is turning to “buy now, pay later” to finance their lifestyle wants and needs, notably in the home category. To capture this complex Gen Z customer, retailers need to first understand and then leverage relevant data. Niki Cordell, Afterpay’s enterprise sales director, is here to help explain the purchasing habits of this growing demographic at the core of the company’s business, as well as outline the key factors impacting their decisions and identify the home goods trends evidenced by their choices.
2022 0912 foh sde 69
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Wellness for Designers with Caleb Anderson, DeAndre DeVane and Amanda Hilton
Heavy workloads and demanding schedules are the new reality for many designers, resulting in unsustainable patterns and, in some cases, burnout, anxiety and poor mental health. After experiencing aspects of this personally, designer Caleb Anderson embarked on a multiyear journey of wellness, which led him to co-found an initiative dedicated to supporting the design community through shared wellness experiences. In this discussion, Anderson and his co-founder DeAndre DeVane, along with psychologist Amanda Hilton, explore the importance of adapting a healthier framework for work and life, offer ways to authentically connect as an industry and outline a path designers can take individually and collectively to achieve a healthier way of being—one where creativity, relationships and business flourish.
2022 0912 foh sde 36
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Working in the New World with Billy Clark and Clayton Apgar
What does work look like in the 21st century, and how long will “The Great Resignation” be a pain point for employers? Career experts Billy Clark and Clayton Apgar posit that, while work has undoubtedly evolved, it still retains its existential importance in giving us structure, meaning and a sense of identity. What form work will take going forward, however, is the subject of much debate. Drawing from their new book, The Little Book to Land Your Dream Job, and new podcast, The Hire Life, the business partners examine the elements critical to developing a professional identity, hiring the right candidates and creating a work culture that supports your best people. They also share insights and lessons from the decades of work they’ve done with companies and individuals in the interior design and home industry. Stay for a book signing following the talk.
2022 0912 foh sde 59
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Design Services at Scale with Lee Mayer and Raad Mobrem
Entrepreneurs and investors haven’t given up on the idea that design services should be more accessible. While business models in this category are constantly shifting—and despite the failure of at least four major players in the e-design space—both newcomers and those still standing continue to find innovative ways to evolve their companies in response to the growing consumer demand for online design. Consider: After nearly a decade of exclusively digital offerings, Havenly rolled out in-person design services earlier this year, while venture-backed startup Intro is shaking up the consultation model by connecting consumers with designers in 15-minute increments. How are these companies finding success while scaling services, and what can designers learn from them? In this discussion, Lee Mayer and Raad Mobrem analyze what consumers are connecting with and why, what’s unique about selling design online and how to digitally communicate the value of design.
2022 0912 foh sde 73
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Designing for TV with Adair Curtis and Erik Curtis
On the new Netflix series Instant Dream Home, a high-energy team of design pros complete dramatic 12-hour transformations for unsuspecting families. Dubbed “part home renovation show, part heist movie,” each episode details the ups and downs of a project as it unfolds over one long day of painstaking plans and big risks. But how did they really make it happen? In a behind-the-scenes look at what it takes to push a project across the finish line, interior designer Adair Curtis and carpenter Erik Curtis (no relation) share how they utilized innovative built elements to meet looming deadlines—and how those same strategies and solutions can be applied to today’s challenging design/build environment.
2022 0912 foh sde 32
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Emotional Fitness in Leadership with Dr. Emily Anhalt
The world is beginning to understand that stress, burnout, anxiety—and, let’s face it, the universal pains of adulting—can drastically affect a company’s bottom line. To be successful today, business leaders and employees need to be emotionally and physically healthy. There are plenty of apps and products that claim to help achieve this, but an effective focus on mental and emotional health must be built from the inside out. In this 30-minute interactive presentation, renowned psychologist Dr. Emily Anhalt explores the importance of supporting yourself and your team by developing emotional fitness and gives practical, concrete tips for building a true culture of wellness.
2022 0912 foh sde 15
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Entrepreneurial Mindset with Alexa von Tobel
One of the most acclaimed entrepreneurs of the last decade, Alexa von Tobel is a “startup whisperer” who incorporates elements of design into all facets of her work. In New York, her Inspired HQ provides a collaborative space that combines design expertise, operational support and access to the capital required to turn bold ideas into category-defining companies. In this discussion, she’ll share her most important rules for entrepreneurial success, including how to raise capital, know your customer, inspire teams and organizations and identify your success metrics. She’ll also analyze the current economic climate and address what business leaders can do to plan ahead in a downturn.
2022 0912 foh sde 71
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Intro to Holistic Design with Gala Magriñá
Holistic design is based on the premise that mental and physical health are enhanced by the quality of interior environments. Using that framework as the essence of her practice, Gala Magriñá explains how she works with clients to design spaces that support their minds, bodies and spirits. In addition to creating rooms that simply feel good, holistic design can also promote overall health—by eliminating poor lighting, for example, which can induce stress, and renovating to allow for more natural light, a key factor in our bodies’ regulation of immune system functioning and sleep. With a tool kit that’s as much about overarching ideas and theory as it is tactical, actionable solutions, Magriñá shares how to incorporate holistic design principles into the daily workings of a firm and promote wellness throughout the design process.

Day Two

2022 0912 foh sde 2 25
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NFTs and the Future of Interior Design with Mariam Naficy and India Mahdavi
Distrust of NFTs and the cryptocurrency market in general is not unique to the design industry. But Mariam Naficy, founder of the online art platform Minted, wants to bridge the gap between affluent art and decor buyers and the vast, untapped landscape of NFTs and digital art. Alongside a prestigious team of design-minded co-founders, including Yves Béhar, Kate Berry, Ken Fulk, Emily Henderson, India Mahdavi, Brigette Romanek and Sarah Sherman Samuel, Naficy will announce the launch of a new platform that pairs NFT artworks with an optional physical twin and presents them in interior environments rather than gallery settings. Centered around a community of interior designers and enthusiasts, the new venture emphasizes the creative collaboration between artist and designer and is intended to expand NFTs to a broader audience than just “crypto natives.” In this discussion, Naficy, co-founder India Mahdavi and others examine how NFTs and digital art will affect the future of the physical space and why designers are key to unlocking this newest of mediums for everyone by simplifying the process of owning, collecting and displaying such works.
2022 0912 foh sde 2 15
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Sustainable Supply Chains with Phillip Raub and Whitney Frances Falk
Consumption patterns have shifted, and there is increasingly an expectation among consumers for brands to be mindful of their environmental impact. But while the furniture industry is a top culprit in deforestation, which is a key contributor to climate change, few companies are offering meaningful solutions. How can furniture designers and manufacturers build a better supply chain and lessen the industry’s environmental impact? From 3D-printed food waste and localized micro-factories to alternative materials, the leaders of two sustainable-first luxury home brands—Whitney Frances Falk and Phillip Raub—will discuss the ways they are doing it.
2022 0912 foh sde 2 21
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The Future of Product Discovery with Clark Boyd
What if you could point your phone at anything—a brand-new sofa, an antique vase, anything—and know exactly where it came from and how much it was worth? What if your clients could do the same? For most of the history of the internet, searching has been text-based: You type what you’re looking for into Google and hope for the best. Now, a wave of new technological developments is making visual search better and better—soon, what once seemed like science fiction will be part of everyday shopping. In a compelling presentation, Clark Boyd explains why we’re on the cusp of a search revolution and what it will mean for the design industry.
2022 0912 foh sde 2 22
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Curation Commerce with Athena Calderone and Colin King
With the rise of the passion economy, creators are monetizing their “eye” (or aesthetic intelligence, as Pauline Brown calls it) in profoundly personal ways that make buying online not just a commercial transaction but a true exchange. Designer-influencers Athena Calderone and Colin King are masters of this modern craft. They has become a sought-after digital curators by contextualizing the very best and most meaningful products via scenography and storytelling, infusing them with purpose that fosters a personal connection with their followers. In this eye-opening discussion, these titans in the digital space explains the power of curation in community engagement and how it can be leveraged into a multifaceted business.
2022 0912 foh sde 2 14
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Digital Transformation of Home with Tom Goodwin
In an era of rapidly accelerating digital transformation, concepts such as “natural selection” and “survival of the fittest” are defining who survives and who thrives in the home industry. Bestselling author Tom Goodwin shines a light on the future by looking at lessons from the past and offers insight into how business owners can create their own digital transformation. He challenges assumptions around how to adapt, what to embrace and what to ignore—and encourages business leaders to go big or go home.
2022 0912 foh sde 2 19
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Growing a Better Future with Danielle Trofe and Tessa Callaghan
Manufacturers are experimenting with every conceivable alternative material in the race toward a more sustainable future. But while many fashion brands have already adopted eco-conscious fabrics, the home industry has been slower to make that shift. At the forefront of the movement are Danielle Trofe and Tessa Callaghan. As the founders of businesses focused on plant-based materials, they exemplify how entrepreneurs are paving the way for the home sector’s material revolution. Together, they discuss the challenges of working with alternative materials, why consumer demand for them is so strong and how the design industry can get on board.

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